One of the important factors for a coffee shop to be successful is to retain old customers. The cost to attract a new customer is 5 times higher than retaining an old customer, so shop owners should not ignore this potential group.
At first glance, after-sales policies will cost a lot of money and human resources, but the efficiency that this activity brings will clearly improve business.
1. Loyalty program
Frequently used forms such as: accumulating points, exchanging gifts, discounts, freebies... to encourage customers to continue coming back to the shop. Depending on the group of customers at the restaurant, you can choose the appropriate form.
Some shops have applied point accumulation programs to mobile applications and online systems. This is a way to help customers more conveniently use the service, while saving costs and improving CRM (customer relationship management) efficiency.
2. Give gifts on special occasions
As mentioned above, integration on the digital application will help the shop know customer information and on special occasions such as birthdays, anniversaries, holidays... to give gifts or send vouchers to loyal customers. of the shop.
The gift can be a free cup of coffee, a cake, a small gift... This will make customers feel cared for, appreciated and they will have a reason to come back to the shop.
3. Incentives when introducing friends to the shop
Taking advantage of the "word of mouth" trend of Vietnamese consumers, coffee shops can increase revenue by applying incentive programs for customers to refer friends to the shop. This is an effective way to build reputation and connection with customers while expanding potential markets.
The shop owner can put a sign in the shop saying that if a customer brings a friend or relative who is a new customer to the shop, they will receive a discount such as a 10% discount on the total bill or a free piece of cake. This is an effective way to increase the number of new customers, while also increasing engagement with old customers.
MILANO COFFEE Hopefully shop owners can apply one or more of the following strategies at their shops to make business more favorable. Besides, an important thing to retain old customers is that you should not forget that maintaining quality and dedicated service is the core of success.