Coffee shop is one of the most popular and attractive business forms today. However, not every coffee shop can attract and retain customers, especially in the current context of global economic decline. So what to do to increase sales when the cafe is empty? This article will suggest to shop owners 5 effective ways to increase profits for their coffee shop.
1. Improve beverage quality, flexibly change menu according to season
Drinks are key to determine the success of the cafe. The owner needs to make sure that the drinks of the restaurant meet Good quality, good taste, reasonable price and suitable for taste of cutomer. Products when reaching customers must be thoughtful in both taste and appearance. Deliciousness is the first factor that makes customers impressed with the dish, so make sure the quality is at the best level.
In addition, the owner should also Flexibility to change the menu according to the season, creating new and unique products to attract customers' attention. For example, you can add cool drinks in summer, like smoothies, milk tea, juice or warm drinks in winter, like coffee, tea, hot chocolate...
2. Create a unique newness for the cafe
The second prerequisite factor that customers pay attention to is the layout and space of the coffee shop. One space Comfortable, clean, cozy and stylish will win the hearts of customers when they come here.
Shop owners can flexibly use additional simple but sophisticated decorative items, such as pictures, plants, books, lanterns or items related to the theme of the cafe.
Coffee shops should also be changed regularly Decorate according to festive occasions or different themes to create something new and attractive for customers.
3. Optimize opening hours
The opening time of the coffee shop also partly affects the revenue of the cafe. You should find it understand the habits and needs of customers in the area to determine the appropriate opening time. If the shop is located near the company, the industrial park should open the shop earlier to serve working people. Shops near residential areas, schools, and major roads may close later to meet the entertainment needs of customers here. Especially for shops with a customer base of young people and students, shop owners should consider opening 24/7 to have more opportunities to increase revenue. However, operating costs will also increase such as: electricity, water, staff payments... shop owners should consider the benefits and costs to make the right choice for their store.
Opening time depends on other factors such as weather or festival season Like Tet and Christmas, the demand for entertainment and entertainment will be higher, so try to arrange personnel for maximum operation.
4. Sell products with cross-sell and upsell techniques
Cross-sell is the technique of selling additional products related to the product the customer has chosen, such as cakes, bread, and cookies when the customer buys coffee. After customers order water at the counter, staff should ask more customers if they want to use more cakes. At this time, the staff's excitement will make customers pay attention to the cake counter and they will most likely choose to buy something else. This is a more effective way to sell goods that shop owners should try to apply.
Upsell is the technique of upselling or increasing the quantity of a product a customer has selected, for example selling larger coffees, specialty coffees or coffee with cream when the customer purchases coffee.
One of the popular Upsell methods today is “Upsale bargain price". For example, a drink has 3 prices: 20 thousand - 28 thousand - 32 thousand corresponding to sizes S - M - L. Size S is too small, but if the customer chooses size M, the staff will advise the customer to go to size L. because the additional cost is only 4 thousand. Customers will often feel better and agree to the offer.
These 2 sales techniques can help your store increase sales. However, the owner should also skillfully observe behavior of the customer, depending on the customer, we will apply 1 or both methods, when the customer refuses, it is still okay because we should still Pay attention to customer needs and preferences. They should not be forced or harassed to make them unhappy, thereby evaluating the whole process and boycotting the shop.
5. Staff training and customer care
Employees are the ones who have direct contact with customers, so restaurant owners need to train their staff to Good communication and service skills. The friendliness, politeness, agility and professionalism when dealing with customers is a must for coffee shop staff.
The owner should create an effective customer care process for each employee position from serving, dispensing, payment, security... all must be real. cheerful and smiling when meeting and communicating with customers. The enthusiasm of the entire staff will create sympathy and leave customers with a very good impression of the restaurant. This is a factor for the shop to have more loyal customers.
Coffee shops are a potential but also challenging form of business. Hopefully this article has brought useful information and answered the question "What to do to increase revenue when the coffee shop is empty" for the shop owners. MILANO COFFEE Wish the owners success in business.