Currently, coffee business is one of the hot industries in the Vietnamese market. From rural to urban areas, from main roads to alleys, there are coffee shops everywhere. So how to compete, retain and attract customers... depends on the following 5 factors
1. Still the quality of the drinks
Psychologically, users can drink coffee at a not-so-nice shop or at an inconvenient location, but will never return to the shop if the drinks are not delicious. Taste, quality and taste are the three basic factors to retain customers.
In addition, shop owners should also diversify the menu, update new trends, and create unique drinks to attract customers, salted coffee or custard tea are typical examples.
2. Shop space
This factor affects the customer experience. A beautiful restaurant space is a space with a reasonable, harmonious design, bearing the restaurant's own style. However, the shop cannot please all customers, so make sure that the space is at least "beautiful" in the eyes of the target audience.
Customers now no longer put cheap prices in the first place, but what they need is convenience. Here, you can look at 3 factors: location, traffic and parking. A good location is one that is easy to find, near the center or busy area, with convenient transportation and safe parking.
The Haidilao restaurant chain's success is partly due to its customer service. It can be seen that customers are much more demanding. In addition to good service, attention, listening and respect for customers' opinions are the premise for building a good relationship between both parties. In particular, every customer entering the restaurant should be served with the same friendly and equal attitude.
5. Toilets, electrical outlets, wifi...
Depending on the target customers, the accompanying amenities may be more or less different. Clean restrooms, strong wifi and many electrical outlets in convenient locations will be huge plus points for the restaurant in the eyes of customers.
Drinks - Convenience - Service are the 3 key points to grasp customer psychology. So, experiment a lot and don't hesitate to ask your own customers. To improve and enhance the quality of the restaurant and bring customers the best experience. Wishing you success!